My recent 50-day social media campaign was a masterclass in what not to do. I broke the #1 rule of content: I made my audience work for the value. Instead of giving them the quote in the post, I tried to force a click to YouTube. It was a spectacular failure. Want to learn from my boneheaded mistakes so you don't have to make them yourself? I'm breaking down the entire failed strategy in my latest blog post.

Want tips for using each social media platform to showcase you in a way that feels authentic, fun, and practical...