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The Cold, Hard Truth About Cold Calling
In the age of digital communication, the effectiveness of cold calling has waned significantly. This is especially true in the voiceover industry, where building relationships and showcasing unique talents often takes precedence over traditional sales tactics.
The Downsides of Cold Calling
Low Response Rates:Â People are increasingly wary of unsolicited calls, especially from unknown numbers.
Time-Consuming:Â It requires significant time and effort, often with little return.
Potential for Negative Impressions:Â A poorly executed cold call can damage your professional reputation.
Changing Industry Landscape:Â The rise of online platforms and digital marketing has shifted the focus away from traditional cold calling.
Alternative Approaches
While cold calling might not be the most effective strategy for you, there are several alternative approaches that may yield better results:
Targeted Email Outreach:
Personalization:Â Tailor your emails to the specific recipient and their needs.
Value Proposition:Â Clearly articulate the value you can bring to the table.
Clear Call to Action:Â Guide the recipient on the next steps.
Leverage Social Media:
Build Relationships:Â Engage with potential clients on platforms like LinkedIn and Twitter.
Share Your Work:Â Showcase your skills through demos and behind-the-scenes content.
Join Relevant Groups:Â Participate in industry discussions and connect with like-minded professionals.
Networking Events and Conferences:
In-Person Connections:Â Build relationships with industry professionals face-to-face.
Information Gathering:Â Learn about potential clients and their needs.
Industry Insights:Â Stay updated on the latest trends and opportunities.
Online Portfolios and Demo Websites:
Showcase Your Talent:Â Create a professional online presence to highlight your skills.
SEO Optimization:Â Improve your website's visibility through relevant keywords and metadata.
Analytics Tracking:Â Monitor website traffic and user engagement.
Conclusion
While cold calling might have been a viable strategy in the past and should be a part of your overall marketing strategy, it's essential to adapt to the changing landscape of the voiceover industry. By focusing on relationship building, digital marketing, and networking, you can increase your chances of landing voiceover gigs and establishing a successful career.
Remember, quality over quantity. A few genuine connections can be more impactful than a hundred cold calls.
Keep Going - Watch this next:
Understanding Voice Over Representation
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Through VO Strategist, Tom's provided voiceover business & marketing coaching since 2011. He's also a voice actor with over 25 years of experience who has narrated just about every type of voice over you can think of. When not voicing or talking about voicing, Tom produces the sci-fi comic book Agent 1.22.
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