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Voice Over Branding: Is It Really Necessary?

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Branding as a voice actor, is it really necessary? Maybe sort of kind of, it depends. Is it just me or are all of my blogs contain that answer? Well, there's a reason for that...

Why is Voice Over Branding Not Necessarily Necessary?

Everybody is different. Everybody's definitions of success are different. Everybody's genre proficiency and mastery dreams and dream clients are different. And depending on the way that you need to get cast, the way that you need to engage with clients based on your definition of success and based on the genres that you wish to be successful at, will have a major influence on if you should brand yourself at all.

How should you decide to brand yourself? Here's one way to help you decide...

Public Voice Actors

Public voice actors are voice actors who do video games, animation, and audio books. These are voice actors that when they perform in a cartoon, video game, or audio book, their name is known to the people who are watching the cartoon, playing the video game, or listening to the audio book.

Private Voice Actors

Those are the voice actors that do pretty much everything else like corporate videos, explainers, and documentaries, though if you can get that end credit in the History Channel show, that'd be awesome.

So what should you do?

If you're a Public Voice Actor, branding may serve you well. Or not.

If you're a Private Voice Actor, branding may not be as helpful. Unless it is.

Do your research, talk to industry professionals, and make an informed decision about branding your voice over business!

Keep Going - Watch Branding for Voice Actors:

Branding For Voice Over Actors

Have questions about how to brand your voice over business? In this video, I take you through the basics of voiceover branding - what it is and best practices for branding success. Learn how to tell your story through great branding, and discover how presenting you in its best light can benefit your business...


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Tom Dheere

Through VO Strategist, Tom's provided voiceover business & marketing coaching since 2011. He's also a voice actor with over 25 years of experience who has narrated just about every type of voice over you can think of. When not voicing or talking about voicing, Tom produces the sci-fi comic book Agent 1.22.


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