My recent 50-day social media campaign was a masterclass in what not to do. I broke the #1 rule of content: I made my audience work for the value. Instead of giving them the quote in the post, I tried to force a click to YouTube. It was a spectacular failure. Want to learn from my boneheaded mistakes so you don't have to make them yourself? I'm breaking down the entire failed strategy in my latest blog post.

It's no secret that when it comes to online marketing, videos rule. What can you do to leverage videos in general and YouTube in particular?