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8 Tips for a Standout Voice Actor Website

Updated: Oct 21

Of all the tools you have to market your voiceover business, your personal website is one of the very few you actually own. If you want to make a name for yourself and stand out against your competitors, a polished, professional website is a great way to show agents and voice seekers you’re there to be taken seriously.


a website displayed on a laptop computer

Key Elements for a Professional VO Website


  1. It reflects your brand. Your brand isn’t just a logo—it’s a promise to your customer. Stay away from generic templates and have your website show visitors why you’re different from the instant they land on the page.

  2. Your demos are front and center. Don’t make visitors hunt for your demos. Make your best, most relevant demo the first thing they hear, and make it easy to find your other categories (like commercial, narration, character, etc.).

  3. It uses high-quality photography. Your clients aren’t just hiring a voice—they’re hiring a professional partner. Use your website to show them who you are. Invest in good-quality photography and don’t hide behind cheesy caricatures or generic stock photos.

  4. It offers social proof. Voice seekers want to know you’re experienced and trustworthy. Ask for a testimonial after every session and load up your website with the best ones, ideally next to the logos of the clients you've worked with.

  5. Your studio setup is on display. Don’t make clients guess about your technical capabilities. Clearly list your studio specifications, including your microphone(s), interface, recording software (DAW), and available remote connection options (like Source-Connect, ipDTL, etc.). This shows they can hire you with confidence, knowing you have the right gear.

  6. Your contact info (and your agent’s) is easy to find. If someone is excited about hiring you, don’t let them get away. Make it dead simple to contact you and your agent from any page on your site—and respond to any inquiries as quickly as possible.

  7. It works great on a phone. A significant majority of web traffic now comes from mobile devices. Your website must be designed with a "mobile-first" approach. Make sure your site looks great, loads quickly, and is easy to navigate on a smartphone. Test it on a phone first, and worry about the desktop version second.

  8. You’re using and promoting it! A website is not a "set it and forget it" tool. Don’t forget to keep it updated with your latest demos and testimonials. Give it a chance to be seen by promoting it in your email signature and on your social media profiles.


If you’re investing in professional coaching and professional demos, don’t send the wrong message with a poorly made website. Follow these tips and invest in a professional website that sends the right message to voice seekers, and you’ll stand out from the crowd.


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NEWS AND NOTES


Here is an almost complete list of the classes I'm teaching in the first quarter of 2022. Registration is open for most of them so you can sign up right now. More classes will be added soon so stay tuned...!


Sat, Jan 08: Set Your Goals for 2022!




Mon, Jan 24: Building a Winning Website



Sun, Feb 06: All Day eLearning & Explainer Intensive w/ Tom Dheere





Sat, Mar 19: eLearning Performance with Guest Coach Tom Dheere!


Thu, Mar 24: Filing Your Taxes


HAPPY HAPPYS



QUOTE OF THE WEEK



If you look at someone long enough, you discover their humanity. Jack Nicholson


Tom Dheere is the VO Strategist, a voice over business & marketing coach and demo producer since 2011. He is also a voice actor with over 25 years of experience who has narrated just about every type of voiceover you can think of. When not voicing or talking about voicing, he produces the sci-fi comic book Agent 1.22.


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