Client retention is a challenge. Most voice actors think it’s only a matter of clever marketing to maintain a high level of client...

Perception is a funny thing. It influences your behavior more than you realize, especially how you market yourself as a voice actor. Your...

Demo marketing is a challenge. Most new voice actors who get their training and then produce a shiny new demo have absolutely no idea...

I had the distinct honor and pleasure of speaking at the Voice Actors of NYC’s inaugural (and one-of-a-kind) voiceover business &...

What exactly is Direct Marketing? Here are some definitions I found on the Interwebs: The business of selling products or services...

I’ve been engaging in a very specific form of laziness lately. The metric tonnage of questions asked daily on social media by voice...

Being prepared aka Conference Survival is a real thing! I don’t mean, like, you could die at one if you don’t bring extra socks. Or could...

For as long as I can remember, I’ve stressed the value of having effective Systems of Thought and Systems of Execution. How we think...

As voice talents, many of us are obsessed with our social media status. Some more than others, like myself.  😉 As a community, we’re...

What does success look like for you as a voice talent? Photo by Got Credit I ask because as the VO Strategist I’ve been doing a lot of...

Since I’m not actually here this week (you’ll know what I mean by that next week 😉 ), I thought I’d keep y’all busy by posting some...

Since there are only a precious few weeks left in 2018, setting your 2019 goals should be on the brain and we’ll talk about that in just...

Here’s an exercise in the art of letter closing… So I’m on Facebook (as I am too often) and an interesting conversation popped up on the...

Here’s an example of effective branding in action… Last night, I and my much-better half went to see her brother Doug’s band Portland...

I am often asked, “When will my voiceover business become profitable? When will my career turn the corner? How long will it take for me...

As freelancers, voice talent have to deal with a lot of things to run their business. One of many is handling different forms of payment....

I had the privilege of narrating yet another fantastic audio book, “Humble Leadership: The Power of Relationships, Openness, and Trust”...

There are many great marketers out there creating memorable, moving, hilarious campaigns for print, radio, TV, and social media....

I head out to Faffcon 9 in Charlotte this week so what a better time to talk about my mobile recording rig? We talked about this same...

Last weekend I had the pleasure of taking part in the CineTech Expo at Fairleigh Dickenson University in Madison, New Jersey. To quote...

In last week’s blog, I mentioned being effective as a voice talent and it got me thinking: what do voice talents need to be & do to be...

Staying in touch with clients is a pain in the ass. It has to be done, though. Like most of you, I try to come up with ways that are...

Last week I was on LinkedIn and I sent an invitation to a potential client. The invite was accepted. A few days later I got this form...

While I was taking notes about the thought processes of voice talents and voice seekers, the perfect anecdote fell right in my lap… As I...