Why I Finally Outsourced My SEO (And Maybe You Should, Too)

Tom Dheere
2 days ago
5 min read

Updated: 19 hours ago

You’ve spent a ton of time and money on your voice over website. You’ve got the killer demos, the professional headshot, the slick design, and a contact form that works flawlessly. You launch it, send the link to your family and friends, and then... crickets.

The brutal truth is that a website nobody can find is just an expensive, digital business card. It’s a passive asset waiting for someone to stumble upon it. For years, I treated my website the same way.

I knew about Search Engine Optimization (SEO), of course. I’d dabble with keywords and plugins, but I never gave it the strategic attention it deserved. My thinking was, "I'm a voice actor and a business coach, not a Google-whisperer."

That thinking was costing me opportunities. I realized my website wasn't working for me; I was just paying to keep it online. Six months ago, I decided to change that.

The Strategist's Dilemma: Opportunity Cost

As the Voice Over Strategist, I preach about identifying your core strengths and outsourcing the rest. My "zone of genius" is helping voice actors build sustainable businesses, not deciphering the latest Google algorithm update. Every hour I spent fumbling around with meta descriptions and site audits was an hour I wasn't spending coaching, marketing, or, you know, talking for money.

That's called opportunity cost. The cost of doing something yourself is the lost opportunity to do what you do best.

I knew I needed an expert. I needed a team that could take the SEO burden off my shoulders so I could focus on my own business. After doing my due diligence, I landed on a company called Adapting Social.

The Adapting Social company name & logo in white lettering on a red field

My 6-Month Experiment with Adapting Social

I signed on with Adapting Social about six months ago, and I've been genuinely impressed with their approach. This isn't about some "secret trick" to fool Google. It's about a methodical, strategic process to make your website more valuable and visible to the people who are actively searching for your services.

Here’s a glimpse into what the process has been like:

A Deep Dive Audit: They didn't just glance at my homepage. They went through the entire vostrategist.com site, identifying technical issues, opportunities for improvement, and the keywords my ideal clients were actually using.
A Clear Strategy: They presented a clear plan of attack. We worked together to target specific keywords relevant to the business of voice over. They weren't just optimizing for "voice actor"; they were helping me get found for the strategic advice I offer.
Consistent Execution: This is the key. SEO isn't a one-and-done task. It's an ongoing process of content refinement, technical tweaks, and building authority. The Adapting Social team has been handling all of that in the background, freeing me up to do my work.

The Results? It's Working.

So, what has happened in the last six months? While I won't share confidential analytics, I can tell you that I've seen a steady, measurable uptick in organic traffic. More importantly, I'm seeing an increase in qualified leads—people finding me through search engines who are looking for the services I provide.

My website is no longer just a digital business card. It’s becoming an active, lead-generating asset for my business. It’s working for me 24/7, even when I’m in the booth or asleep. That’s the ROI I was looking for.

When is the Right Time to Invest in SEO?

Now, after hearing my success story, your first instinct might be to immediately go and hire an SEO firm. But does that mean every voice actor, especially those just starting out, should make this investment right away?

In my strategic opinion: No. Hold your horses.

Think of SEO as a high-powered amplifier. If you don't know what message you're amplifying, you're just making a lot of noise. Before you can effectively target keywords that will attract your ideal clients, you first need to know who those clients are and what you're selling. And you can't know that until you've identified your niche.

Are you the go-to voice for corporate e-learning? The warm, friendly mom for commercials? The gravelly, authoritative voice for documentary narration? The quirky character voice for animation? Each of those specialties has a completely different set of clients who are searching via completely different keywords.

Investing in SEO before you have this clarity is like buying expensive fishing gear before you've decided whether you're fishing in a freshwater river or the deep sea. You'll waste a lot of money on the wrong bait.

You're ready to seriously invest in SEO when:

You have discovered the 1-3 genres of voice over where your talents truly shine.
You are consistently auditioning for and booking work in those specific niches.
You have professional, genre-specific demos on your website that back up your claims.

Once you've hit that stage, your website is no longer a generalist's portfolio; it's a specialist's calling card. That's the perfect time to pour gasoline on the fire with a targeted SEO strategy, because now you know exactly which terms to target to attract more of the work you're best at.

Is Outsourcing Your SEO the Right Move for You?

If you're in the same boat I was, you have two choices:

Spend dozens of hours learning the complex, ever-changing world of SEO.
Hire an expert to do it for you.

For me, the choice was obvious. Choosing to SEO outsource and invest in professional SEO services has been one of the best business decisions I've made this year.

This isn't a hard sell. It’s a strategic recommendation based on my own positive experience. If you feel like your website is invisible and you're ready to turn it into a real business asset, I highly recommend you check out Adapting Social.

Full disclosure: I was so happy with their work that I joined their affiliate program. That means if you decide to work with them, I may receive a commission at no extra cost to you. I only recommend services I use and believe in, and these folks have earned my trust.

If you’re ready to get found, email me at tom@tomdheere.com and I will personally introduce you.

Your website is one of the most powerful tools in your arsenal. It’s time to make sure it’s actually fighting for you.

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